Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

Prohibition

JULY 10, 2019

The commercial showed clips and images of sexism in films, boardrooms and also violence. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The key of any crisis communication is to be proactive, transparent and accountable.

Fashion 75

Fashion Telecommunications Crisis Training 75

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. In fact, The Divine Ryans was made into a movie and it was filmed here in St.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. In fact, The Divine Ryans was made into a movie and it was filmed here in St.

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

SEPTEMBER 13, 2016

Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Once you can fake that, you’ve got it made.” But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48