Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Phase 2: Understand the different variables and impacts.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. A government could be unsettled by a foreign player. Then, of course, there’s the crisis communications element. Similar videos followed quickly, and they were even more impressive.

Media 74

Media Viral Video Newspapers 74

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

DECEMBER 18, 2019

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority.

Corporate 100

Corporate Crisis Management Crisis Government 100

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. A new era of crisis communication is upon us.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. This is why it is important to prepare for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. This has heightened the perception of secrecy and possible complicity with the Chinese government. The key of any crisis communication is to be proactive, transparent and accountable.

Fashion 75

Fashion Telecommunications Crisis Training 75

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. I fell into the PR profession by chance, not choice, as a result of government layoffs. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. I fell into the PR profession by chance, not choice, as a result of government layoffs. Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring. What is your favourite occupation in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. What makes something go viral? Over the last few years, a lot of change has occurred. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113

Melissa Agnes

FEBRUARY 9, 2016

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? The three elements of a viral crisis. Three crisis management strategies for managing the Zika virus crisis. 1- Identify this risk of escalation.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186

Cision

APRIL 5, 2017

It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex.

Report 225

Report Media Advertising Advertising 225