PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. Partners.” I haven’t read it yet. No ambivalence here.

Reputation 166

Reputation Facebook Social Media Study 166

Wadds Inc.

JANUARY 24, 2025

Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Navigating this dynamic is crucial for modern management.

Company 105

Company Ethics Reputation Leadership 105

Remote PR Jobs

MARCH 26, 2025

Public Relations Industry Events: Expand Your Freelance Network Attending PR industry eventsnetworking panels, workshops, and conferencesis one of the best ways to boost your reputation and connect with potential clients. Optimize your profile with a compelling summary, highlight client successes, and stay active in PR-focused groups.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This helps maintain transparency and ensures all stakeholders remain informed about current compliance requirements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. In some cases, these challenges may escalate into crisis scenarios, potentially leading to severe reputational damage or even business closure. What Is Crisis Management Training?

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The debate was chaired by Lord Black, a director of the Telegraph Media Group.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Melissa Agnes

SEPTEMBER 2, 2014

That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team you choose to engage. What can you expect from a reputable crisis management professional?

Crisis Management 264

Crisis Management Crisis Reputation Resources 264

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. Companies like Unilever use AI-powered sentiment analysis to gauge how different cultural groups respond to campaign elements.

Local 78

Local Training Data Consumer 78

5W PR

APRIL 10, 2025

Some organizations create dedicated compliance communication committees that bring together PR, legal, and technical experts. These groups can develop pre-approved messaging templates, review communication plans, and respond quickly when time-sensitive issues arise.

Technology 78

Technology Communications Training Education 78

5W PR

APRIL 5, 2025

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

NOVEMBER 9, 2021

When planning for 2022, leaders must develop or refresh both business continuity and crisis communication plans. Start by identifying key risks and high-potential crisis scenarios for your business. The plan should include a leader and cross-functional team responsible for initial response and communication strategy.

Crisis 197

Crisis Crisis Communications Crisis Management Training 197

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

5W PR

JANUARY 20, 2025

These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation. During crisis situations , these monitoring systems become invaluable tools for tracking the spread of information and public reaction.

Analytics 146

Analytics Strategy System Ethics 146

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Melissa Agnes

MAY 20, 2015

and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management. Some comments and takeaways on Plains All American Pipeline’s crisis communications. Share price drop.

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

MAY 15, 2024

The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Communicate Proactively.

Reputation 78

Reputation Real Estate International Internal 78

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations.

Crisis 186

Crisis How To Brand Branding 186

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Their digital reputation management team uses AI-powered monitoring to detect emerging narratives, allowing them to address concerns within hours rather than days. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. While PR was traditionally earned, owned and paid media have helped bring brand messaging consistency and each has their unique role in executing the communications strategy.

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. We talk about creating constituencies.

Communications 121

Communications Case Study Training Reputation 121

PR Matters

OCTOBER 16, 2015

PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships. Therefore, anything that impacts reputation understandably impacts PR, and vice versa. writing speeches for internal and external groups. crisis communications.

Crisis Communications 100

Crisis Communications Reputation Media Relations International 100

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Joe Culotta, What's Up Communications. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

David PR Group

JUNE 7, 2024

In today’s fast-paced digital world, crises can strike any organization at any time, putting reputations and bottom lines at risk. He shared real-life examples of crises he has navigated, highlighting the importance of effective communication, quick response, and a well-crafted strategy.

Crisis Communications 40

Crisis Communications Software Crisis Communications 40

5W PR

SEPTEMBER 9, 2024

A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust.  Establish a Crisis Communication Team A dedicated crisis communication team is essential for an effective response.

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand.

Reddit 183

Reddit Software B2B Technology 183

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

5W PR

AUGUST 25, 2023

Engaging with credible medical professionals and experts, as well as citing reputable studies and sources, can help establish trust and credibility with the audience. Managing crisis communications In any industry, crisis communication is a critical aspect of public relations.

Healthcare 78

Healthcare Crisis Communications Crisis Education 78

5W PR

JUNE 7, 2024

This means segmenting audiences meticulously and understanding the unique needs and concerns of each group. For instance, communications to government agencies might emphasize cost-effectiveness, advanced capabilities, and alignment with national security strategies.

Publicity 78

Publicity Government Crisis Communications Ethics 78

Reputation Us

JUNE 23, 2019

We’re rethinking corporate crisis. We’re attempting to identify reputation vulnerabilities and preparing companies well ahead of debilitating and disrupting crises. We say “ Crisis Management is 99% preparation; 1% execution.” Our core crisis preparation services include: CRISIS COMMUNICATION PLAN.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

5W PR

OCTOBER 11, 2024

Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. Building trust through corporate communications and PR requires a comprehensive approach.

Corporate 78

Corporate Communications Employee Crisis Management 78