Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

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Guidelines Pinterest Advertising Advertising 78

Onclusive

AUGUST 9, 2021

PR people may also develop guidelines for interacting with the media or even social media. Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Executive Thought Leadership. There were some serious PR blunders in 2020.

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Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Keep detailed records of all communications and actions taken.

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Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. 53% of participants surveyed stated that they used Google to seek information on cardiac arrest, CPR & Automated External Defibrillators.

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5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

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Reputation Brand Branding Crisis 78

Melissa Agnes

JUNE 13, 2015

Tom shares the results of his research and provides suggested guidelines to follow while crafting your emergency messages and crisis communications, to make sure they are simplistic, clear and at the lowest possible readability level. Tips on how to draft crisis communications to be as low a readability level as possible.

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Crisis Management Crisis Communications Crisis Guidelines 154

5W PR

FEBRUARY 22, 2025

PR teams develop comprehensive crisis communication plans that enable quick, effective responses to challenges. A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies.

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Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

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Communications Education Consumer Guidelines 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Prakkypedia

JULY 8, 2014

Is there a crisis communications plan? What happens during a crisis? Who is notified; who monitors community and media responses; who helps to guide your organisation’s response? Who do you communicate with and how? Related reading: Social media’s part in your crisis communications plan.

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Corporate Communications Crisis Communications Policies 107

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences.

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Crisis Communications Publicity Resources 218

Onclusive

NOVEMBER 8, 2023

PR people may also develop guidelines for interacting with the media or even social media. Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will.

Training 195

Training Media Training Crisis Communications Reputation 195

MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Prepare by developing a crisis management plan with rapid response protocols designed for the speed of social media.

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Crisis Management Crisis Social Media Reddit 62

Melissa Agnes

MAY 2, 2016

While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit a very important component – of the program), following are 5 sections I highly recommend should be included within any organization’s crisis management plan or playbook. 1- Activation guidelines.

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Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. You should also create expectations for online behavior. The idea here is to set a tone. What behavior is acceptable and what isn’t? Reward the behaviors you want to see.

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Community Guidelines Crisis Communications Instagram 120

5W PR

FEBRUARY 24, 2025

According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes.

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PRSay

APRIL 5, 2021

Have a clear set of standards and guidelines that you can use in making and defending any positions you take. When it comes to taking a stand on political and social issues, a small number of companies are opting out entirely. That is not realistic, however, for many companies. Align political activity with corporate values.

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Report Company Government Conference 175

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

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5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Crisis communication planning Regardless of the positivity of PR efforts, situations requiring public concern redressal may arise.

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Privacy Media Transportation Crisis Communications 78

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities.

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Buchanan PR

APRIL 1, 2024

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023. The conversation was fresh on my mind when this article was prepared.

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Engineering Google SEO Guidelines 93

Sword and the Script

DECEMBER 26, 2017

12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. Brands in Politics ). 11) Corporate reputation suffers with bad experiences. “82% 82% of consumers stopped doing business after a bad experience.”. Marketing without Authority ). Genuine Corporate Apology ).

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Content Marketing Social Media SEO Publicity 142

5W PR

JULY 16, 2024

Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. PR implements well-defined crisis communication plans to address any negative publicity or brand mentions, safeguarding the brand’s reputation and mitigating potential damage.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

5W PR

MARCH 23, 2020

Human Resources should keep up to date on potential symptoms, high-risk travel areas, and CDC recommendations and be sure to communicate these to all employees. If an employee is feeling sick, or could potentially have been exposed to the virus, encourage them to stay home and monitor themselves concerning the CDC’s guidelines.

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Policies Employee Government Guidelines 103

Sword and the Script

OCTOBER 25, 2022

Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. We are in a constant state of alert, waiting to see if it’s ok to run our campaigns or manage the latest work/US/world crisis.”. Acting like a publisher. Constant state of alert. “We

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Communications Crisis Internal International 149

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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Guidelines Banking Ethics Crisis Communications 71

Shift Communications

MAY 16, 2023

How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology.

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Company Technology Privacy Guidelines 78

Konnect Agency

MARCH 31, 2020

6 Review Your Crisis Communications Checklist: As we are in the midst of this ever-changing situation, it is vital to keep your crisis communications checklist updated and ready to activate on. newsletters, blog content, social posts, website content, etc.) newsletters, blog content, social posts, website content, etc.)

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Communications Crisis Communications Crisis Social Media 69

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Social media crisis guidelines should be included as well. A social media plan.

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Company Guidelines Crisis Measurement 60

Sword and the Script

DECEMBER 26, 2023

AI takes out the grunt work “Generative AI has already changed the face of PR, enabling communicators to save a tremendous amount of time in finding the right journalists and creating content. However, going into next year, this technology will also change the way crisis communication and reputation management is done.

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PRSay

OCTOBER 14, 2019

Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures. It’s all about smart protocols. These are actionable resources to quickly guide the team’s response to any issue.

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Crisis Crisis Management Training Mobile 87

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

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Social Media Media Skype Energy 69

MaccaPR

FEBRUARY 19, 2018

CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. When working with clients, I always include – on page one of their crisis communications plan – their organization’s stated mission, vision and values.

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Instagram Crisis Local Privacy 98

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. Building Trust and Credibility Regulatory news can impact the perception of the entire crypto industry. Note: Victorious PR, as a rule, does not deal in reputation management.

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