Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. 53% of participants surveyed stated that they used Google to seek information on cardiac arrest, CPR & Automated External Defibrillators.

Healthcare 238

Healthcare Social Media Media Case Study 238

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

Communications 78

Communications Education Consumer Guidelines 78

PRSay

MARCH 16, 2020

What follows are basic guidelines and resources that PRSA members can use to initiate and support factual conversations in your community and with your internal and external audiences.

Crisis 218

Crisis Communications Publicity Resources 218

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 24, 2025

According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. Increase coordination internally and with third parties.

Report 173

Report Company Government Conference 173

Prakkypedia

JULY 8, 2014

If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Don’t forget internal audiences – staff, volunteers and so on). Is there a crisis communications plan? What happens during a crisis?

Corporate 107

Corporate Communications Policies Crisis Communications 107

Melissa Agnes

MAY 2, 2016

While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit a very important component – of the program), following are 5 sections I highly recommend should be included within any organization’s crisis management plan or playbook. 1- Activation guidelines.

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.

Communications 145

Communications Crisis Internal International 145

Cision

SEPTEMBER 22, 2015

You don’t need an official code of conduct, although it can be helpful to have an internal one, if only for guidelines and crisis communications responses. Reward desired behaviors. You should also create expectations for online behavior. The idea here is to set a tone. What behavior is acceptable and what isn’t?

Community 120

Community Guidelines Crisis Communications Instagram 120

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 12) Emotion in crisis communications works. Boldness in Content Marketing ).

Content Marketing 139

Content Marketing Social Media SEO Publicity 139

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

Konnect Agency

MARCH 31, 2020

Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally. Try to be as transparent and direct as possible. This is a time where people may have many questions and you need to try to be as patient as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app.

Crisis 85

Crisis Crisis Management Training Mobile 85

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Leaders have to care about and communicate with their internal team just as much as their external audiences. When employees are informed, this leads to trust.

Writing 210

Writing Communications Marketing B2B 210

Newsfile

OCTOBER 24, 2023

As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

MAY 17, 2018

We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”. I had to overcome my technical challenges to adhere to the campaign’s guidelines if I wanted it to be used. To my facilitator, it mattered.

Exercises 88

Exercises Interviews Groups Video 88

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Conversations

OCTOBER 9, 2015

These all support the argument by Coombs and Holladay that “globalisation increases an organisation’s vulnerability to crisis. My study had three research objectives: To examine whether established recommendations for crisis management are relevant in global situations. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. The plan should also include internal and external stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’.

Crisis 62

Crisis Government Social Media Reputation 62

Prowly

MARCH 6, 2025

Document your brand guidelines to make it easy for the entire team to collaborate. This makes it easy for internal and external collaborators to work on collateral and create consistent campaigns. #4 No brand guidelines. 4 Craft distinctive brand voice and messaging Is your brand formal, friendly, authoritative, or playful?

Brand 80

Brand Branding How To Guidelines 80

Sword and the Script

DECEMBER 10, 2024

My prediction is therefore that we will see job cuts in comms departts and the need for PRs to showcase their value internally more than ever before. Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. Bart Verhulst | Co-founder | Presspage 8.

Marketing 215

Marketing Content Marketing Data Pitching 215