5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

APRIL 3, 2025

The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. Measuring Ethical Performance Organizations need metrics to assess their ethical practices. This starts with clear values and principles that guide decision-making at all levels.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 27, 2025

Companies like Mattel and Hasbro maintain dedicated safety communication teams that coordinate with regulatory bodies, manage consumer inquiries, and oversee recall procedures. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.

Communications 78

Communications Education Consumer Guidelines 78

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

JUNE 11, 2024

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

JULY 16, 2024

Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. PR implements well-defined crisis communication plans to address any negative publicity or brand mentions, safeguarding the brand’s reputation and mitigating potential damage.

Publicity 78

Publicity Product Launch Advertising Advertising 78

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 211

Writing Communications Marketing B2B 211

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Social media crisis guidelines should be included as well. Measurement. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 96

Pitching Print Report Measurement 96

Sword and the Script

APRIL 2, 2019

I’d like to believe, PR agencies that specialized in crisis communications can identify here. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. The mistake the legal community has made over 10 years, is too much focus on the billable hour.

Agency 118

Agency Trends Marketing Survey 118

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Victorious PR

JUNE 15, 2023

PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community. PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks.

Community 52

Community Education Leadership Guidelines 52

Newsfile

OCTOBER 24, 2023

Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. When a crisis occurs, time is of the essence.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

5W PR

MARCH 30, 2025

PR professionals working in defense technology face unique challenges in educating stakeholders about cyber threats while protecting sensitive information about security measures. Building Public Trust Through Strategic Communication Defense technology organizations need clear communication strategies to build and maintain public trust.

Technology 78

Technology Government Public Affairs Education 78

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

DECEMBER 10, 2024

. ~ Michelle McIntyre | President | Michelle McIntyre Communications LLC 11. Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. It’s time to show results and initiate efforts that measurably move the needle. Nicola Comelli | co-founder | Point-out 24.

Marketing 216

Marketing Content Marketing Data Pitching 216

Landis PR

DECEMBER 4, 2023

Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines. By optimizing your content workflows, generative AI can provide additional manpower, increase your time-to-market and reduce the impact of budgetary constraints.

Marketing 59

Marketing Content Marketing B2B Storytelling 59