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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 192
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Every company should have a crisis handbook

PR in High Definition

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. The post Every company should have a crisis handbook appeared first on Firefly Communications.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Your crisis communication handbooks, which hold your scenario-specific crisis communication strategies and pre-drafted messaging.

Crisis 172
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.”

Meeting 97
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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

In the event of a cyber security crisis, this list usually includes legal counsel, cyber forensic professionals, insurance providers and a specialized crisis management consultant. Step 4: Draft your playbook and crisis communications handbook.

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PR and propaganda in Ukraine

Stuart Bruce

This was a good example of why PR professionals involved in issues management and crisis communications need to use advanced digital communications skills to help them identify false and misleading information. A good reference for doing this is the Verification Handbook from the European Journalism Centre.

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Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Extending this further I have looked at layers of knowledge within the specialism of risk, issues and crisis communication management for a chapter in the 6 th edition of The Public Relations Handbook (edited by Alison Theaker, 2020).