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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 191
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This is the phase where you begin to accumulate the data that you will need to build out your crisis ready program. Here, you will gather information by having conversations with your team, from the top leadership to your department heads, stakeholder owners, etc.,

Crisis 172
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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

Leadership team. The reputation of the individuals in senior roles will impact the broader reputation of the organisation – in most cases adding strength through the compelling communication of an organisation’s vision, mission and purpose. Make sure you ask them: What their goals are in attracting and retaining people?

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PR and propaganda in Ukraine

Stuart Bruce

She then introduced Warwick Partington of the MTM Centre for Leadership and Management Development introduced the discussion with an illuminating presentation on how the international media is covering the conflict in Ukraine. A good reference for doing this is the Verification Handbook from the European Journalism Centre.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Asset stripping in the corporate world is commonplace and recognised as a legitimate activity.

Crisis 63