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If you’re going for extra credit when it comes to your media relations strategy, and want a sure way to get on the good side of any journalist, back your claims up with data or offer up an exclusive interview with an expert from your company. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisiscommunication '.
If youre going for extra credit when it comes to your media relations strategy, and want a sure way to get on the good side of any journalist, back your claims up with data or offer up an exclusive interview with an expert from your company. In your mind, the term media inquiry might go hand in hand with crisiscommunication '.
The best way to get started is to do some market research, either by paying an agency or running your own customer surveys, interviews, and competitor brand analysis. To tackle this step, first build up customer personas: the demographics, pain points, goals, and behaviors of the people who are your potential customers.
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