Remove Crisis Communications Remove Interviews Remove Product Launch
article thumbnail

The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.

article thumbnail

Blogging Tips for PR Pros

Deirdre Breakenridge

I’ve “covered” book releases, product launches, and restaurant openings. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. Interview each other or trade posts.

Blogging 282
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to write a press release: Layout, tips + free template

Presspage

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters.

Writing 78
article thumbnail

What You Can Do With a Public Relations Degree

5W PR

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

article thumbnail

Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. She recalls going to an agency to interview for a different position, only to be told she was being put in for a job at Harpo. “I I said, ‘Harpo — isn’t that Oprah?’

Meeting 106
article thumbnail

How to write a press release: Layout, tips + free template

Presspage

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters.

Writing 78
article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Download the report!

Trends 105