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How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.
How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.
Whether it's replying to comments on Instagram, acknowledging reviews on G2, or creating new entries in your knowledgebase following feedback, make sure to keep your audience engaged. But more importantly, they can reach out to relevant journalists and form media relationships instead of mass distributing one-off pitches.
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