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He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisiscommunications to name but a few.
What potential crisis could have a substantial impact on your business? That’s the essence of crisiscommunications planning – preparing for the worst before it happens. C orp Comm Unprepared for Crisis. The benefit of crisiscommunications planning often isn’t revealed until the heat of a crisis.
From the August 31, 2016 issue of Credit Union Times Magazine. Boggs said it’s important for executives to discuss different crisiscommunications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes.
This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #4: Provide mediatraining for your key personnel. The S.W.O.T.
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