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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Branding 148
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio. My niche is still media relations.

Meeting 131
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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70
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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Unlike a lot of brands in 2019 that failed to do so.

Crisis 62
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Top nine PR crises so far for 2019

Prohibition

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75
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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. How to create a crisis management plan?

Crisis 62
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Communications Synonyms (With Explanations)

Doctor Spin

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). It includes the tools and infrastructure that facilitate the exchange of information, such as telecommunications networks, the internet, and mass media platforms.