Remove Crisis Communications Remove Measurement Remove Privacy
article thumbnail

What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Why is crisis communication important?

article thumbnail

The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.

Privacy 78
article thumbnail

How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable.

article thumbnail

Managing PR During A Health Tech Crisis

5W PR

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. Pause promotional content that could appear insensitive.

Crisis 60
article thumbnail

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Measuring Ethical Performance Organizations need metrics to assess their ethical practices. Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns.

Ethics 78