Crisis Communications Measurement Product Launch 
5W PR
JANUARY 30, 2025
The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.
Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
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Prowly
FEBRUARY 20, 2025
It could be to increase awareness, launch a new product or service, improve internal communication, increase the Net Promoter Score of your existing customers, increase customer engagement, resolve a crisis successfully with a press release, or something entirely different. RUN ALL YOUR PR FROM ONE PLACE 8.
Onclusive
JUNE 29, 2018
How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Respond: Quickly respond to crisis mentions and utilize campaign tool to track results.
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.
Presspage
JANUARY 21, 2025
Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. A well-structured press release is the foundation of effective communication. Use clear language to communicate what makes your product unique and why it matters.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
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