Cision

JUNE 15, 2017

Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. A key lesson is to always be prepared for the unexpected!

Automotive 245

Automotive Resources Consumer Strategy 245

Critical Mention

JUNE 6, 2018

News travels insanely fast through a multitude of channels and is nearly instantaneous–it’s online mere moments after it’s picked up by a publication. The speed news travels leaves very little time for PR pros to respond through a statement or even a social media post. This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Take every opportunity to travel, learn, and grow. One, I love to travel and see new places and cultures. Honored to still be a #HootAmb. General Motors (2015). Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. There’s a great quote, ‘A lie can travel halfway around the world while the truth is putting on its shoes.’

Technology 114

Technology System Tools Government 114

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Every one of us who has run a crisis management programme will agree that it is an emotionally charged and demanding experience. A crisis can emerge out of unexpected circumstances. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Twitter 77

PR in High Definition

AUGUST 27, 2019

In any industry, there’s never a good time for something negative and unwanted to crop up, and certainly not during the height of summer in the travel industry. And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly.

Crisis 72

Crisis How To Newspapers Reputation 72

Prohibition

MAY 15, 2020

COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 62

Crisis Government Social Media Reputation 62

Burrelles Fresh Ideas

APRIL 9, 2024

Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage. A well-told story on social media can turn viewers into loyal fans and customers into advocates.

Social Media 93

Social Media Marketing Media Storytelling 93

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. In my opinion - 100 percent useful, if we are going to measure the ratio in percentages.

Social Media 52

Social Media Media Writing Web 52

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Waxing UnLyrical

AUGUST 12, 2015

Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. However, there should be concrete yardsticks by which to measure such efforts. And they’ll be using the right metrics to measure their success. Computers are smaller. Phones are smarter.

Radio 40

Radio Mobile Media Sports 40

MaccaPR

JANUARY 6, 2015

From an in-flight video featuring a dancing Richard Simmons to the quippy "Do It For Denmark" campaign, Paul Maccabee assessed " 9 Travel Marketing Campaigns That Will Make You Laugh.". #9.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48