5W PR

JANUARY 20, 2025

This predictive capability allows PR teams to tailor their communications more effectively, increasing the likelihood of positive engagement. The personalization capabilities extend to media relations, where AI tools can help identify the most relevant journalists and influencers for specific stories.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

MARCH 13, 2025

This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security.

Crisis 78

Crisis Examples Industry Crisis Management 78

Sword and the Script

APRIL 23, 2019

The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership. It’s got to be incredibly challenging for a CEO to influence an organization to its peak performance if their communications resources are pulling in another direction.

Technology 148

Technology Study Communications Survey 148

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

MAY 31, 2024

Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen. Readiness A well-thought-out crisis communication plan, in partnership with PR experts, prepares the company to react swiftly and effectively during a data breach or security incident.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60

Ethics Tourism Real Estate Privacy 60