Melissa Agnes

JANUARY 18, 2015

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. A must read!

Training 113

Training Crisis Media Training Crisis Management 113

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies. During incidents, provide access to technical experts who can explain issues clearly.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

JANUARY 18, 2025

Create a detailed plan that outlines roles, responsibilities, communication channels, and key messages for different crisis scenarios. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices.

Crisis 78

Crisis Branding Brand How To 78

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Monitoring all social media and being proactive.

Twitter 212

Twitter Crisis Communications Crisis System 212

5W PR

JANUARY 20, 2025

This predictive capability allows PR teams to tailor their communications more effectively, increasing the likelihood of positive engagement. The personalization capabilities extend to media relations, where AI tools can help identify the most relevant journalists and influencers for specific stories.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  Organize events or workshops that bring customers together and foster a sense of community. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

NOVEMBER 29, 2017

Council for Advancement and Support of Education (CASE) Conferences and Training. Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Date/Location: Varies. Ragan Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media International 97

5W PR

FEBRUARY 24, 2025

Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools. Organizations must regularly evaluate their crisis response capabilities and update their protocols based on lessons learned.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Although not every team will thrive with the same mix, it pays for teams to work together and experiment to develop the right communications blend. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR. crisis communications.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 120

Communications Case Study Training Reputation 120

Landis PR

JANUARY 28, 2025

Crisis Communications Planning Proactively managing your reputation through a crisis can help maintain trust and minimize disruptions to patient care and lead generation. Tip: Train your team on best practices for responding to patient concerns and public inquiries during challenging times.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Prowly

FEBRUARY 20, 2025

For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition. Invest in tools and training Use social media management platforms, SEO tools, PR, and analytics software to streamline processes and improve efficiency.

SEO 104

SEO Analytics Tools Google 104

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. This should include specific communications channels, such as social media, press releases, and internal communications.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

PRSay

APRIL 2, 2020

That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis. Communicators can also be the “helpers” to the media right now. You will always find people who are helping.’”.

Skype 206

Skype How To Crisis Pitching 206

PRSay

FEBRUARY 21, 2020

However, during a recent Spring Training press conference , Crane couldn’t get his story straight. Here’s how they should have responded to the scandal, and what communicators can learn from their failures. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017. Be prepared to address the public.

Conference 202

Conference Training Small Business Leadership 202

PRSay

MAY 16, 2018

“While an audit of course syllabi in the PRSA MBA Program highlighted the lack of a common course title, content is focused in a few essential areas, including strategic communication planning, reputation management and crisis communication. She is a public affairs and media consultant based in Washington, D.C.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

5W PR

AUGUST 1, 2024

Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications. Cultivating positive media relations The media significantly shapes public perception.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You get to put the journalistic training that many a public relations person receives into practice.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. That was in 1906, the same year of a big train wreck in Atlantic City. He was credited for introducing theatre matinees as a way of encouraging families to come out.

Publicity 103

Publicity Training Crisis Communications Reputation 103

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 112

Education Employee Measurement Agency 112

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

Consumer 78

Consumer Branding Brand Crisis Management 78

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. During the fledgling start-up years, that’s more essential than ever. Start-ups are also largely based on the personality of the entrepreneur; how could they not be? I am flexible on rates, depending on client/project/budget.

Marketing 104

Marketing Writing SEO Engineering 104

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

SEPTEMBER 28, 2016

I regained a fluency in public relations beyond my media relations background. After working over 10 years in television news, she made the leap to public relations. She is now the proud owner of Mother of Pearls Public Relations where they specialize in media relations, media training and crisis communications.

Television 60

Television Media Training Crisis Communications Course 60

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

The Stalwart Blog

NOVEMBER 6, 2015

PRSA members have access to numerous learning resources such as paid and complimentary on-demand public relations training courses and webinars that cover topics such as social media, media relations, measurement and ROI, crisis communication and more. Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60