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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Why is crisis communication important?

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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

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Protecting Healthcare Reputation with Public Relations

5W PR

Nurturing these relationships can secure positive media coverage that showcases an organization’s strengths and attracts new patients seeking the services highlighted in favorable articles or broadcasts. Transparency remains essential, balanced with the need to protect patient privacy.

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What to Do When Your Internal Communications Goes External

PRSay

To read more about employee communications, check out our March issue of Strategies & Tactics. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.