ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. It’s important to have a basic communications plan in case of an event that can impact reputation in a negative way.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post. Honesty and transparency are themes in all aspects of good corporate communications. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Sports 195

PRSay

NOVEMBER 2, 2017

The PRSA MBA/Business School Program gives students the tools to understand and evaluate strategic communications and its impact on corporate reputation, along with the strategies to build trust and credibility with stakeholders,” said Kathleen Donohue Rennie, Ph.D., The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

5W PR

JUNE 11, 2024

PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. This ensures an accurate and positive representation of AI in the media landscape.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Solo PR Pro

JUNE 11, 2019

We are also proud to have among our members seasoned crisis PR pros who have created sound PR crisis plan resources: Fran Stephenson of Step In Communications offers Five Crisis Communications Building Blocks. Join Solo PR Pro for access to a Media Training template and many more members-only tools.

Crisis 61

Crisis Airlines Infographics Crisis Communications 61

Stuart Bruce

MARCH 3, 2015

This lack of measurement perhaps explains why measurement is the top skills gap as people aren’t measuring because they don’t know the best methods and tools to do it. My two fastest growing courses are for the skills identified in the survey: PR measurement and evaluation; and modernised crisis communications.

Measurement 60

Measurement Communications Crisis Management Training 60

Waxing UnLyrical

JULY 3, 2013

See, the Swiss Army Knife has plenty of tools. I am flexible on rates, depending on client/project/budget. It’s Swiss Army Knife marketing. The curse of the generic at its worst. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. It can open bottles. It has scissors. It has knives.

Marketing 104

Marketing SEO Writing Engineering 104

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). What occasions call for different types of press releases?

Writing 78

Writing How To Product Launch Crisis 78

Mindful Marketing

FEBRUARY 15, 2017

There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc.

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

JANUARY 31, 2024

Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts. Regularly analyze data to evaluate the success of PR campaigns and make data-driven adjustments.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118