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Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisiscommunication plans weather storms more effectively than those caught unprepared.
Privacy concerns are paramount, particularly regarding data collection and analysis. PR teams must ensure their use of AI tools complies with data protection regulations and respects individual privacy rights. Transparency in AI usage is essential for maintaining trust with audiences.
This week’s episode of The Crisis Intelligence Podcast. TCIP #008 – The Power of Story Telling in CrisisCommunications with Greg Power. In this episode, Melissa Agnes and Greg Power , President of Weber Shandwick Canada, discuss the power of story telling in crisiscommunications. Via @PatrickMeier.
Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging.
For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing. To read more about employee communications, check out our March issue of Strategies & Tactics. While there is a greater risk of someone misunderstanding you, the added security is usually worth it.
Adherence to privacy regulations.”. Crisis interrupted. More and more crisiscommunication events that interrupt the general flow of work in our area.”. Increased demands from the business, external challenges (Covid, politics, lack of civility) and fewer communicators, antiquated tools to meet the demands.”.
Meanwhile, “Healthcare executives must consider another potent, and often more far-reaching risk of suffering a mega-breach,” explains Casey Boggs, president of LT Public Relations, a communications firm that specializes in healthcare, legal and crisiscommunications.
As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Schedule regular communications to respond to questions. These may be video messaging or town hall meetings for staff or members.
A famous example is the dating app Coffee Meets Bagel. Write about what you know and pitch something that meets the needs of your audience. They’re capitalizing on being extraordinarily relevant and piggybacking on the data privacy lawsuit Facebook is currently facing. Be timely and straightforward.
Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. Greenwashing accusations, where companies are perceived as overstating their ESG efforts, can be particularly damaging.
While we can only speak to our own experiences and there aren’t many of us who would consider themselves experts on working from home, one of the benefits of being a PR agency with skills in crisiscommunication and digital strategy has been our ability to pivot and act fast. Interruptions. Technology Issues.
I work with a diverse staff, and sometimes in meetings, I will just listen to what others are saying because I learn from that. That’s what we do in our community groups, too. It’s like planning for crisiscommunications, but it’s not even that. But we also held a virtual press conference.
I enjoy the adrenaline rush of crisiscommunications. But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). And so glamorous.
I enjoy the adrenaline rush of crisiscommunications. But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). And so glamorous.
The first time I presented to the CMO he had actually read the deck before the meeting. It was the first time we had real data integrity from communications.” Which is as much a tribute to good crisiscommunications as anything else. He found that they never had a cycle that lasted long enough to impact revenue.
With that said, notable celebrities take great lengths to protect their privacy and sanitize information.”. Finally, Hutton advises brands to meet with the entire team around a celebrity - his or her agent, manager, and publicist. “Is How could sponsors know about Tiger Woods’ personal issues if they weren’t in daily contact with him?
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