Remove Crisis Communications Remove Pitching Remove Storytelling Remove Television
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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Automobile companies (and the military) are the largest advertisers on television. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch: We’re often asked how the PR community is doing? Richard Levick: There’s an immense amount of truth in that. Say yes and show more.

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