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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

These systems analyze vast amounts of online conversations, media coverage, and social interactions in real-time, giving PR professionals immediate feedback on campaign performance. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.

Analytics 146
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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Why is crisis communication important?

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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.

Privacy 78
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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. The Act applies to Malaysia Airlines and they so state in their privacy policy. Better understanding the crisis of flight MH370. Yet, in this digital age, their handling of this unprecedented crisis has been criticized over and over again.

Airlines 256
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Managing PR During A Health Tech Crisis

5W PR

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

Crisis 60
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation. Stakeholder Engagement and Trust Building Strong stakeholder relationships act as an early warning system for emerging issues. Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response.

Ethics 78