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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Why is crisis communication important?

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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

Privacy concerns are paramount, particularly regarding data collection and analysis. PR teams must ensure their use of AI tools complies with data protection regulations and respects individual privacy rights. Training and support are essential for helping team members adapt to new technologies.

Analytics 146
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Managing AdTech Crises Effectively

5W PR

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared.

Privacy 78
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Small Business Cybersecurity PR: Building Trust Through Clear Communication

5W PR

The US-CERT provides free security assessment tools, while the Small Business Administration offers complimentary cybersecurity training materials. Include visual aids and simple explanations of your security practices.

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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

These principles should shape policies, training programs, and daily operations. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78
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How PR Can Bridge the Gap Between Defense Tech and the Public

5W PR

As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

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Managing PR During A Health Tech Crisis

5W PR

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

Crisis 60