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What to do during a PR crisis and how to move on

Onclusive

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. brand reputation)?

Crisis 367
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How companies survive crises through  capability and character

Wadds Inc.

Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Navigating this dynamic is crucial for modern management.

Company 105
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Crisis communications as a model for the development of theory and practice

Wadds Inc.

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370
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8 Steps to Create the Ultimate Crisis Communication Plan

Cision

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78
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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.