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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . Earned media continues to bring validity and impact brand and product reputation, but we now have controlled, or rather semi-controlled, media vehicles to integrate and leverage.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Before you obtain help, get to know qualified crisis advisers: outside legal counsel, crisis communications experts, and specialists such as forensic accountants and cyber experts.

Corporate 109
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112
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From Online to Offline: Social Media Creates International Opportunities

Karen Freberg

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I presented my seminar talk all about the different challenges and issues that need to be discussed and reviewed by crisis communication researchers and professionals.

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10 Networking Events for PR Professionals

5W PR

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. It’s also a platform for peer-reviewed PR scholarship.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. I teach it twice a year. Want to join Solo PR Pro?

Education 107
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.