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This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image.
Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). It includes the tools and infrastructure that facilitate the exchange of information, such as telecommunications networks, the internet, and mass media platforms.
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