Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Crisis Preparedness Leadership in a Crisis'

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

FEBRUARY 25, 2014

It’s interesting to me that, in this day and age of transparent, two-way and real-time communications, Apple has so far gotten away with providing the following as their crisis communications: A quote to Reuters that said: “We are aware of this issue and already have a software fix that will be released very soon.”.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

5W PR

JANUARY 30, 2025

A 2023 Muck Rack study found that 65% of journalists use search engines to research stories. The Role of Press Releases in Crisis Communication Digital press releases play a critical role in crisis communication. This makes SEO optimization essential for press release success.

SEO 143

SEO Social Media Crisis Communications Media 143

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Eight hundred people were randomly assigned to watch one of four videos, all involving a reporter asking a company spokesperson about a scandal.

Crisis 178

Crisis Study Crisis Communications Journalism 178

Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

Melissa Agnes

AUGUST 20, 2014

Read: Teaching Crisis Communication: Embracing the Research to Practice Model. Every class, no matter what the topic (not just PR and communication courses), can integrate this final stage. Read: A Look At Academic Research on Crisis Communication From #AEJMC14. Studying / Teaching Crisis Communication'

Social Media 279

Social Media How To Infographics Media 279

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Crisis Communications. Have we missed any PR responsibilities? Comment below to add onto our list.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Melissa Agnes

AUGUST 10, 2014

We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. Learning about crisis communications or practicing crisis communications in the field? What’s more fun? Enjoy the listen!

Crisis Communications 222

Crisis Communications Crisis Crisis Management International 222

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

PRSay

NOVEMBER 23, 2022

“Especially in a crisis situation, [Twitter is] a way to share information with the greatest number of people,” said Donyale Padgett, a professor of communication studies at Wayne State University in Detroit. “If

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Media Training 370

Media Training Training Crisis Communications Reputation 370

5W PR

NOVEMBER 2, 2020

Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. Learning from past crises, the first step towards winning during a crisis in acknowledging what one is facing. Lack of Visibility.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

Melissa Agnes

NOVEMBER 18, 2014

If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy. A great example in leveraging technology for crisis communication. As we know, it’s important to find strategic ways to educate and engage with our audiences in real-time in a crisis.

Education 210

Education Crisis Communications Case Study Crisis 210

5W PR

MARCH 31, 2025

This includes keeping track of clinical studies referenced, expert opinions cited, and any modifications made during the review process. Crisis Management and Compliance When compliance issues arise, PR teams must be prepared to respond quickly and appropriately.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

Melissa Agnes

FEBRUARY 27, 2014

But again, as trust is diminished one by one – and rest assured that it is being diminished – and as their competitors grow stronger, Apple may find that taking this “lack of crisis communications ” route may prove to present some unwanted repercussions for the brand down the road.

Case Study 191

Case Study Crisis Communications Crisis Study 191

Melissa Agnes

MARCH 24, 2014

Online Reputation Management Studying / Teaching Crisis Communication' . – Melissa. The post Online Reputation Management Needs to be a Part of Today’s Curriculum appeared first on Agnes + Day.

Reputation 254

Reputation Crisis Communications Education Study 254

Melissa Agnes

JUNE 6, 2015

In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.

Case Study 140

Case Study Crisis Management Crisis Study 140

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Sword and the Script

APRIL 23, 2019

here’s how the answers broke out: Just 40% of the CEOs surveyed said they were likely to communicate about social issues compared with 69% of in-house communicators. Communications is a function of leadership. The full study covers a lot of ground and is an easy read.

Technology 149

Technology Study Communications Survey 149

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

5W PR

FEBRUARY 17, 2025

Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident.

Crisis 78

Crisis Brand Branding Case Study 78

Melissa Agnes

JUNE 4, 2014

At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. While creating your crisis management plans and procedures, consider the following: In what circumstances can social media be leveraged to help communicate important messages to the public, quickly and efficiently?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. — Lincy ? lincy_love) March 6, 2014.

Twitter 212

Twitter Crisis Communications Crisis System 212

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. This study also examined how people in Bahrain are currently utilizing social media to access health related information.

Healthcare 238

Healthcare Social Media Media Case Study 238

5W PR

MARCH 18, 2025

Recent data shows that 45% of healthcare organizations experienced a data breach in 2022, while medical device recalls increased by 31% compared to the previous year, highlighting the pressing need for robust crisis communication strategies.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Melissa Agnes

MAY 16, 2015

They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. In this week’s episode of The Crisis Intelligence Podcast, I sat down with Karen and Kristin to discuss their study, its focus and its findings.

Crisis 162

Crisis Crisis Management Crisis Communications Study 162

Melissa Agnes

FEBRUARY 19, 2015

Side Note: The best way to do this is to conduct an online vulnerability audit before a crisis and to work on strengthening the core foundation of your online presence as a crisis preparedness strategy. However, in these early stages of this deal, Stone Temple Consulting conducted a study to try to answer these questions.

Google 165

Google Crisis Crisis Management Crisis Communications 165

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. According to a PwC study, 82% of companies that maintain strong local partnerships report better campaign performance. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

OCTOBER 14, 2024

Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.

B2B 78

B2B Company Publicity Media Training 78