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Top nine PR crises so far for 2019

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The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The Chinese telecommunications company has often been criticised for not practising transparency.

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Why it’s important to prepare for a PR crisis

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They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis. How to create a crisis management plan?

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