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Invest in getting your spokesperson(s) mediatrained. Getting mediatrained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. It’s a real relationship, people – you have to cultivate it.
Secondly, you can outsource the crisismanagement to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisismanagement solutions. Reasons Why You Should Work With a Crisis Communications Expert. Reputation management.
It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customerservice (51%). But they all live social media. And that’s where training courses fall down. Successful social and digital mediatraining has to be bespoke.
From her mediatraining, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. Effectively communicating about the crisis within the first 24 hours can avoid many problems and may help soften the negative news of the crisis.
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.
Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.
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