Crisis Management, Digital PR and Measurement

How to Create a Winning PR Strategy

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications.

Strategy

Strategy How To Crisis Management Crisis

From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

5W PR

OCTOBER 21, 2024

PR facilitates word-of-mouth marketing by providing opportunities for guests to share their experiences through social media, online reviews, and testimonials. Crisis Management and Reputation Protection The hospitality industry is not immune to crises.

Hotels

Hotels Brand Branding Crisis Management

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training

Training Digital PR Media Training Education

Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

OCTOBER 18, 2024

Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements. Train the spokesperson on crisis communication techniques. Keep a close eye on social media for any signs of a crisis.

Strategy

Strategy Marketing Crisis Communications Analytics

What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. 9 Incorporate metrics and analytics You can't improve what you don't measure. Learn more about our media database.

Examples

Examples How To Product Launch Print

Podcasts for PR Professionals

Landis PR

NOVEMBER 4, 2024

Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets. Whether you’re managing a multinational campaign or looking to expand your global footprint, this podcast offers actionable advice to help you adapt and thrive in an interconnected world.

Storytelling

Storytelling Analytics Leadership Trends

Artificial Intelligence and the Practice of PR

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. They can also measure their return on investment (ROI).

Social Media

Social Media Measurement Tools Crisis Management

25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Here are some of the top list-building tools for building and managing your prospects.

Digital PR

Digital PR Tools Google Pitching

How PR and Digital Marketing Work Together to Drive Online Visibility

5W PR

OCTOBER 9, 2024

Backlink Building PR efforts can secure high-quality backlinks from reputable websites, significantly boosting search engine rankings. Crisis Management When faced with negative publicity, PR and digital marketing work together to mitigate damage. These backlinks attest to a brand’s credibility and authority.

Marketing

Marketing Engineering Crisis Communications SEO

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. By outsourcing PR to a specialised agency, businesses can focus on their core operations while leaving the PR strategy and execution to the experts.

Agency

Agency Case Study How To Crisis

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog.

Blogging

Blogging Education Resources Creativity

28 Observations from 28 Months as a Solo PR

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR

Digital PR SEO Small Business Blogging

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google

Google Course Blogging Industry

Let’s Make Public Relations More Relevant

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity

Publicity Pitching Media Relations Blogging

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To

How To Writing Blogging Crisis Management

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

SEPTEMBER 17, 2017

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications

Communications Blogging Crisis Management Digital PR

Here’s Where Communicators are Hoping to Invest More Resources

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources

Resources Communications Leadership Employee

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends

Trends Media Report Technology

The Big Rethink for Communicators Ready for Real Change

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. The customer… Continued.

Communications

Communications Blogging Crisis Management Employee

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Leadership

Leadership Communications Blogging Brand

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Digital PR.

Agency

Agency Publicity Public Affairs Crisis Communications

How to be a PR Pro Without Losing Your Soul

ZudePR

JANUARY 26, 2016

If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. ” Dave, the PR: People only truly follow you if you believe in something. ” Dave, the PR: Ooh, top tip, Adrian. .”

How To

How To Meeting Creativity Agency

Communicators Need to Find Their Voice to Better Define Their Value

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations.

Communications

Communications Meeting Blogging Crisis Management

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment.

How To

How To Software System Employee

The F Word: It’s Time to Make Your Move

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. If only it were easy to fail successfully.

Blogging

Blogging Crisis Management Digital PR Internal

9 Great Ideas from Award-Winning Communicators

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Brands, in an effort to get out a shareable tweet or a super-likeable post, are often caught in a daily trap of shallow engagement with its communities. That statement rung true to… Continued.

Communications

Communications Community Blogging Brand

Make PR Great Again.

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Pitching

Pitching Media Relations Blogging Communications

Chart Porn and the PR Condition

PR News

APRIL 23, 2018

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. The post Chart Porn and the PR Condition appeared first on PR News Blog.

Conference

Conference Measurement Blogging Communications

Public Relations Today

How to Create a Winning PR Strategy

From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

Trending Sources

Digital PR spend increases significantly, but still not enough investment in training

Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

What is a PR Campaign? How-to Guide with Examples (2025)

Podcasts for PR Professionals

Artificial Intelligence and the Practice of PR

25+ Essential Digital PR Tools For Any Team in 2024

How PR and Digital Marketing Work Together to Drive Online Visibility

Boost Your Brand’s Appetite: How to Find the Perfect Food PR Agency

7 PR Blogs You Should Be Following

28 Observations from 28 Months as a Solo PR

Do Your 3 Search Words Suck? Six Questions to Ponder Now

Let’s Make Public Relations More Relevant

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

Is Integrated Communications the Holy Grail or Just Cheap Talk?

Here’s Where Communicators are Hoping to Invest More Resources

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

The Big Rethink for Communicators Ready for Real Change

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

The Public Relations Agency: Your Secret Weapon

How to be a PR Pro Without Losing Your Soul

Communicators Need to Find Their Voice to Better Define Their Value

How to modernize your PR team workflow – The Essential Guide

The F Word: It’s Time to Make Your Move

9 Great Ideas from Award-Winning Communicators

Make PR Great Again.

Chart Porn and the PR Condition

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