The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

OCTOBER 18, 2024

Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends.

Digital PR 45

Digital PR Trends Training Media Training 45

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

5W PR

OCTOBER 9, 2024

With social media marketing, companies use social media platforms to build brand awareness and engage customers. Pay-per-click (PPC) advertising is paid advertising on search engines and social media platforms. These KPIs include brand awareness, website traffic, social media engagement, mentions, and sales.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Bianchi Biz Blog

AUGUST 22, 2024

Digital Media and Social Media Engagement: Italy has seen a significant rise in Internet and smartphone usage, making digital and social media an integral part of communication strategies. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. Reasons Why You Should Work With a Crisis Communications Expert. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

NOVEMBER 4, 2024

Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets. Whether you’re managing a multinational campaign or looking to expand your global footprint, this podcast offers actionable advice to help you adapt and thrive in an interconnected world.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Digital PR. Scott Guthrie. But this one is great.

Digg 104

Digg SEO System Reddit 104

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Prohibition

AUGUST 6, 2024

As we navigate this exciting era of AI that is undoubtedly transforming the PR industry, offering numerous advantages in terms of efficiency, insight and crisis management. However, it’s essential to navigate the associated challenges carefully.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

As we navigate this exciting era of AI that is undoubtedly transforming the PR industry, offering numerous advantages in terms of efficiency, insight and crisis management. However, it’s essential to navigate the associated challenges carefully.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

JULY 7, 2023

A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand. Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape.

Agency 62

Agency Case Study How To Crisis 62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 19: Don’t Entrench. Yes, be nice.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Lauri Pehar Borsh

JULY 31, 2019

The post Top Tips For Handling A PR Crisis appeared first on Laurie Pehar Borsh Digital PR. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […].

Crisis 60

Crisis Resources Digital PR Reputation 60

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

PR News

SEPTEMBER 12, 2016

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations.

Publicity 116

Publicity Pitching Media Relations Blogging 116

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

PR News

SEPTEMBER 17, 2017

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued.

Communications 97

Communications Blogging Crisis Management Digital PR 97

PR News

OCTOBER 24, 2018

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 297

Resources Communications Leadership Employee 297

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. You pay a monthly fee for chosen PR services with a retainer PR agency. Media relations. Digital PR. Marketing PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. The customer… Continued.

Communications 92

Communications Blogging Crisis Management Employee 92

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Leadership 90

Leadership Communications Blogging Branding 90

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. It’s also a major field of academic research!)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR News

MARCH 13, 2017

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer.

Customer Service 84

Customer Service Branding Brand Retail 84

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

PR News

OCTOBER 30, 2017

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and former chief evangelist at Apple: “If someone says you will fail, it doesn’t always mean you will succeed. But if… Continued.

Blogging 64

Blogging Crisis Management Google Digital PR 64

ZudePR

JANUARY 26, 2016

.” Dave, the PR: Most PR companies don’t like risk. Please note: this does not apply to crisis management. #21: Sign Up Now For Soul-Enriching PR Insights: Weekly Via Email. They like being paid. But do you want to be churning out tartan footwear for the rest of your life? 21: On Fear.

How To 65

How To Meeting Creativity Agency 65

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations.

Communications 60

Communications Meeting Blogging Crisis Management 60

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. They practised and have trainers.

How To 60

How To Software System Employee 60

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds).

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. If only it were easy to fail successfully.

Blogging 50

Blogging Crisis Management Digital PR Internal 50

PR News

JULY 20, 2016

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds).

Blogging 48

Blogging Communications Customer Service Crisis Management 48

PR News

JANUARY 25, 2017

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months.

Leadership 48

Leadership Blogging Industry Communications 48