5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

JANUARY 26, 2025

Ben & Jerry’s provides a strong example through their integrated approach to advocacy. Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics.

Strategy 78

Strategy Brand Branding Employee 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

Corporate 272

Corporate Reputation Employee Policies 272

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information.

Crisis Management 103

Crisis Management Crisis Local System 103

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Melissa Agnes

AUGUST 22, 2016

Important crisis management lessons to learn (and implement). Crisis management lesson for the professional: Think before each action. Having these lines drawn now will go a long way in both your crisis management and crisis prevention. This seems logical. As though it goes without saying.

Crisis Management 100

Crisis Management Crisis Leadership Employee 100

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Consistency across all channels helps reinforce the companys commitment to resolving the issue.

Crisis 78

Crisis Brand Branding Case Study 78

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Onclusive

APRIL 22, 2021

For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis. To be better prepared for the unexpected, it is also useful to come up with a number of less likely scenarios to include in your crisis response and management plan. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Flack's Revenge

SEPTEMBER 11, 2019

What are the similarities and differences with other kinds of crisis management? A cyber-attack is a special kind of crisis. As such, these incidents add wrinkles to the traditional crisis management playbook. That means moving quickly to gather the facts and implement a crisis management plan.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

Melissa Agnes

MAY 26, 2014

We are frequently reminded that the art of crisis communications and crisis management is a tough one to master. From Target, to General Motors and Donald Sterling, we have many examples of how NOT to do it. Some people do it right in a crisis. So, let’s look at what to avoid when confronted with a crisis.

Crisis 264

Crisis Crisis Communications Film Training 264

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Presspage

NOVEMBER 8, 2024

Handling stakeholders Before a crisis is even on the horizon, you need to map out your key stakeholders and identify their unique communication needs. For example, the way you communicate with the media may (and should!) be very different from the tone of voice you use to address the families of your employees.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

FEBRUARY 2, 2016

As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class! The consequences of your employees’ actions. Yes, she actually said that!).

Corporate 167

Corporate Airlines Employee Training 167

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. How Can You Determine How You are Seen?

Brand 231

Brand Branding Employee Data 231

Melissa Agnes

APRIL 30, 2015

Both of these steps are critical for your issue and crisis prevention. Let me give you an example… When British Airways thought up the below campaign it was probably a great idea (of course I’m giving them the benefit of the doubt that this campaign was probably developed months before it was actually launched).

How To 183

How To Marketing Crisis Crisis Management 183

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers.

Construction 385

Construction Social Media Crisis Reputation 385

Presspage

DECEMBER 20, 2024

While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems. Issue management vs crisis management: whats the difference? Here are several examples.

Reputation 78

Reputation Crisis Trends Customer Service 78

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

NOVEMBER 9, 2021

Employees and customers increasingly expect businesses to do better, stand for something more than profits, and operate and communicate with transparency. This will be easier and less stressful with a comprehensive plan that includes: A dedicated team with clear roles and responsibilities for crisis management, response and communication.

Crisis 197

Crisis Crisis Communications Crisis Management Training 197

Onclusive

JANUARY 14, 2021

For example, if you’re recruiting a new senior communications leader, look for someone who can support top management decision-making based on corporate reputation considerations and the insights collected from listening to and fostering a dialogue with all of the company’s stakeholders—a critical function of communications.

Communications 195

Communications Corporate Measurement Reputation 195

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. As an example, he cited NBA Commissioner Adam Silver.

Crisis Management 128

Crisis Management Crisis Employee Conference 128

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

Corporate 156

Corporate Reputation Employee Policies 156

Presspage

FEBRUARY 8, 2021

Journalists, bloggers, customers, partners, employees and other stakeholders and influencers use the online “pressroom” – or “newsroom” – to find information, or stay updated about a company. A white paper on The Crisis Newsroom is also available upon request.

Crisis 127

Crisis Crisis Management Case Study SEO 127

Melissa Agnes

APRIL 16, 2018

The exercise is as follows: Ask each member of management what type of risk or crisis scenario keeps them up at night. Then, using some of the crisis management challenges we discuss in chapter two, present them with the obstacles the organization would be faced with in the event of these scenarios.

Internal 133

Internal International Crisis Exercises 133

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

Crisis 133

Crisis Brand Branding Crisis Management 133

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. How to minimize the risk of a data breach crisis. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Reputation Us

JULY 18, 2024

One of the juiciest examples — Apple—a company that successfully embraces prioritizing both customer and staff satisfaction. This involves proactive communication, crisis management and a commitment to addressing any issues that may arise promptly. Wegmans, a regional supermarket chain, consistently ranks high in both areas.

Reputation 97

Reputation Crisis Management Employee Enterprise 97

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

OCTOBER 1, 2024

PR transcends its traditional role in crisis management in today’s competitive landscape. PR is instrumental in enhancing brand visibility through media relations, for example. Proactive PR efforts in reputation management help maintain a positive brand image and address negative perceptions. 

Brand 88

Brand Branding Crisis Management Crisis Communications 88

5W PR

AUGUST 27, 2021

With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. Crisis Managers. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager. PR Managers. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. If so, how are you addressing it?

Crisis 100

Crisis Crisis Management Crisis Communications Video 100