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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

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How to Develop a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process.

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Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Guide your team to effectively manage any type of issue that may arise online. Clearly indicate when to jump in and respond and when to escalate the situation to the crisis management team. Issues management plan and procedures (including do’s, don’ts, tone of voice, etc.). Social media guidelines.

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Does Common Sense On Social Media Come With Age?

Melissa Agnes

Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines? Employees and Crisis Management Food for Thought' Do you think that young people are mostly at fault for the mishaps we commonly see on social?

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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How to prepare for a PR crisis

Onclusive

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Develop and circulate a crisis management plan. Prepare draft messages and content guidelines.

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What is Brand Advocacy and Why Is It Important for PR?

Prowly

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

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