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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure. However, with a well-crafted crisis management plan and effective public relations strategies, organizations can mitigate the damage and emerge stronger than before.

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Why HR Should Have a Seat at the Crisis Management Table

Melissa Agnes

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. For employee morale. This is critical.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise.

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Our Weekly Roundup of Awesome Links is Back! #CrisisRoundup

Melissa Agnes

So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Free Webinar: Crisis Management in the 21st Century – Are You Ready? Managing Crises with Visual Content. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Treat Every Meeting Like a First Interview.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world. We were playing catchup.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. It combined all the ingredients for a successful brand recovery.

Marketing 310