Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Yet, even though reputation management is prized, it’s not always well understood. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Avoid obfuscation or attempts to downplay the seriousness of the situation.

Crisis 78

Crisis Brand Branding How To 78

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Flack's Revenge

SEPTEMBER 11, 2019

What are the similarities and differences with other kinds of crisis management? A cyber-attack is a special kind of crisis. As such, these incidents add wrinkles to the traditional crisis management playbook. That means moving quickly to gather the facts and implement a crisis management plan.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Consistency across all channels helps reinforce the companys commitment to resolving the issue.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

FEBRUARY 14, 2025

This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources. Building Your Crisis Response Framework The foundation of effective crisis management starts with a clear framework.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 179

Crisis Crisis Management Employee Retail 179

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Onclusive

JANUARY 14, 2021

Ask for actionable insights, solutions and measurable results—encourage communications to share unexpected insights, propose an action plan, and then measure and report on the outcome of the action. That’s why measuring the performance and real business impact of your communications activity is so important.

Communications 195

Communications Corporate Measurement Reputation 195

5W PR

MARCH 18, 2025

Provide talking points for customer-facing employees. Organizations need dedicated social media crisis protocols. The health technology sector will continue facing complex challenges requiring strategic crisis management. Correct any inaccurate reporting promptly but diplomatically.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Melissa Agnes

JANUARY 24, 2018

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. Therefore, measures should be put in place to prevent this type of activity, to report this type of activity, and to monitor against this type of activity. This particular scenario is predictable.

Brand 145

Brand Branding Crisis Management Employee 145

Presspage

NOVEMBER 8, 2024

Handling stakeholders Before a crisis is even on the horizon, you need to map out your key stakeholders and identify their unique communication needs. be very different from the tone of voice you use to address the families of your employees. For example, the way you communicate with the media may (and should!)

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

Crisis 133

Crisis Brand Branding Crisis Management 133

Presspage

DECEMBER 20, 2024

While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems. Issue management vs crisis management: whats the difference? Issues and crises go hand in hand.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

5W PR

OCTOBER 1, 2024

PR transcends its traditional role in crisis management in today’s competitive landscape. PR can profoundly shape brand perception through crisis management—effective crisis communication to mitigate damage from negative events and restore trust.  Nonetheless, its strategic significance is immense.

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Reputation Us

NOVEMBER 15, 2021

Employee abuse. A reputational crisis can happen to any business of any size. An insurance policy covering reputational damage generally covers a company’s loss of profits and offers financial support for crisis management and efforts to restore its image—after the fact. Disease outbreak (excluding Covid). Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

OCTOBER 10, 2024

Crisis Management Even the most successful brands can face challenges. Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

OCTOBER 11, 2024

This identity should be evident across all communications, from press releases and social media posts to employee newsletters and customer interactions. Employee Engagement Employees, a company’s most valuable asset, play a pivotal role in building trust with external stakeholders.

Corporate 78

Corporate Communications Employee Crisis Management 78

5W PR

SEPTEMBER 9, 2024

A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust.  Honesty is paramount in crisis management. Swift action is imperative.

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Wadds Inc.

SEPTEMBER 29, 2024

Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Teams are exploring ways to measure their impact on business performance, such as quantifying the value of policy advocacy, regulatory engagement and reputation management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Presspage

OCTOBER 24, 2017

This may be a negative product review, a dissatisfied employee or a stakeholder that inadvertently leaks the news. Measuring impact With online data on the rise, the cry for measurable results has become louder. A clear, concrete and measurable goal should be the start. Crisis management A crisis is inevitable.

Crisis 102

Crisis Measurement Reputation Crisis Management 102

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 213

Marketing Content Marketing Data Social Media 213