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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

The unauthorized disclosure of private information is particularly tricky in crisis management terms. The best privacy crisis is the one that doesn’t happen, of course. Convey a “commonsense” digital communications policy to employees. Experts tend to divide negative events into two groups.

Privacy 120
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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. It’s not always about crisis management. To manage a corporate transition. To announce a new strategy. To signal a cultural shift.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax.

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens. Enlist employees. Give workers a simple tool that encourages them to pause and look carefully for potential warning signs of phishing emails and other malicious messages.

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New Fronts in Crisis Management

Flatiron Communications

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

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