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A Crisis Management Success Story: AppFirst

Melissa Agnes

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272
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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team. This is the team responsible for the organization’s crisis management and response.

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Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. The post Why Boeing’s Reputation Radar Failed appeared first on Crenshaw Communications.

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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Enlist employees. It helps to give workers roles they can play in the crisis. Jon Goldberg is the founder of Reputation Architects Inc. ,

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The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation

5W PR

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.