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Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.
Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisismanagement extremely difficult.
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.
Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputationmanagement companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?
In 2025, RepUs continues to witness the evolution of reputationmanagement and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputationmanagement.
The post 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be difficult for public relations practitioners […].
That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisismanagement powerhouse Bell Pottinger. When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods.
In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. PR professionals play a critical role in shaping public perception, maintaining reputations, and building relationships between organizations and their stakeholders.
CrisismanagementCrisis chops are what separates those at the top of their game from the pack. Reputationmanagement According to a Korn Ferry Institute study, some 83 percent of C- level communicators identified reputational threats/risks as the most critical challenge they face. Absolutely not.
Unfortunately for the reputation of the PR discipline here and abroad, Bell Pottinger was well known, which helped spread the story. The post To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond appeared first on PR News Blog.
This is where crisismanagement comes in. Crisismanagement is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisismanagement is not preventing a crisis, but rather managing an existing crisis.
It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts.
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.
In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.
Real-Time Media Monitoring and CrisisManagement AI-powered media monitoring systems serve as early warning systems for potential PR issues. These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation.
Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisismanagement extremely difficult.
Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. It certainly does reputationally. How do your words make you look as a person? Voice your concerns — often.
I found this play on the word “crisis” particularly interesting because, indeed, if this is how an organization – any organization – chooses to see and conduct their crisismanagement, “crisis” would indeed be a bad word. For some reason Volkswagen comes to mind here, I wonder why?).
Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. appeared first on ReputationUs.
Positive media coverage can improve a brand’s reputation and expand its reach. By providing timely, newsworthy information, travel brands can secure feature articles, reviews, and mentions in reputable publications, which boosts credibility and trust among potential customers.
(However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.). How much of a crisis, you ask? Is it worth ruining your reputation, suffering through a legal suit and potentially getting removed from the search engines all together? I think not.
While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? It absolutely is.
Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). The theory has influenced crisismanagement planning and response over the past decade and inspired a generation of researchers to test and build on the work empirically.
A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. Remind the public about the core values and strengths of the organization.
It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. This is a valuable skill for any crisismanager. When a client is in a crisis, it is essential to remain the calmest person in the room.
Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisismanagement.
To that end, nowadays, PR agencies carefully craft tailored PR strategies for clients and help them navigate ethical gray areas. Crisis with Confidence In the defense tech industry, a single misstep can have significant repercussions. PR agencies excel in crisismanagement, ensuring that clients are prepared for any scenario.
What role does social media play in reputation and crisismanagement today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information. Social media influence on brand reputation cannot be understated in this regard.
You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. It will include reputationmanagement, crisismanagement, brand enhancement and media relations. What will this role entail? As much as possible, we at Crosswind converge the needs of all parties.
The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisismanagement and ethical stewardship.
CrisisManagement PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.
meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.
Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. Authenticity is critical in crisismanagement Authenticity becomes particularly crucial in times of crisis.
PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. Despite the majority of ethical practitioners in the profession, there’s always a story questioning the ethics of the industry around the corner; just look at the debate surrounding Facebook/Burson-Marsteller.
AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. ReputationmanagementReputationmanagement is another area of specialisation for PR professionals, which ChatGPT said it could enable them to do with greater ease.
The petition alleges that Tesla breached its fiduciary duty by allowing and enabling a workplace culture of discrimination and harassment, which has resulted in loss of reputation and shareholder value. By doing so, Musk will be conducting more competent governance, compliance and thus, risk management.
Solving a PR crisis, managingreputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Conversely, they can try to whitewash the reputation of a dishonest company, which is another form of manipulation.
What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail.
Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. ROI: Financial return compared to PR costs.
It’s essential for reputation monitoring and crisismanagement. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. Paid social was initially viewed as an ethically murky area for PR.
While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisismanagement, and strategic decision-making. Investors will rely on trustworthy and reputable channels for accurate financial information.
Key expertise of We change 1) Media Management: The team at WE change is made up of consultants and former journalists, allowing us to know the vision and ethics of the media, as well as suggesting the most cutting-edge angles for our clients. Essentially, we know how to successfully place our clients’ stories.
The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive CrisisManagement . Alert consumer brands to emergent reputation threats . What is Predictive CrisisManagement? .
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