Melissa Agnes

MARCH 13, 2018

The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. Crisis management is what happens once a negative event occurs.

Crisis 179

Crisis Crisis Management Brand Branding 179

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Red teams expose what works, what doesn’t and what needs improvement in a crisis-management strategy. Such exercises invite a diverse array of ideas, opinions and feedback.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Melissa Agnes

NOVEMBER 10, 2014

Risk 3: A lack of bandwidth can leave you without a crisis communication home base. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Who should be involved in this exercise? Operations.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

FEBRUARY 3, 2015

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. Never knowing if something is going to go viral against you in a negative way… but wait! No one ever wants to experience a crisis, but in a crisis you hope to have experience.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Melissa Agnes

NOVEMBER 10, 2014

Risk 3: A lack of bandwidth can leave you without a crisis communication home base. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Who should be involved in this exercise? Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120