article thumbnail

How Good Marketing and Recognition Can Carry a Hotel Through a Crisis

5W PR

From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before.

Hotels 78
article thumbnail

From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

5W PR

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Weekly Roundup of Awesome Links: Week of August 4, 2014

Melissa Agnes

From The Crisis Intelligence Blog. Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking? Making The Case for Excluding Jargon From Crisis Communication. Crisis Management Tactic: Updates on Updates – by @bernsteincrisis. Crisis Management Resources' Listen here!

article thumbnail

VR and AR: Creating New Dimensions in PR and Brand Storytelling

5W PR

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Guests could explore the beaches of Maui or the streets of London from their hotel rooms, creating lasting emotional connections with the brand.

article thumbnail

The Power of Public Relations in Promoting Hospitality Services

5W PR

Pitching newsworthy content, such as the launch of a new spa treatment at a hotel or the inclusion of locally sourced ingredients on a restaurant menu, can be particularly effective. For instance, a local winery could partner with a hotel to offer special packages that include wine tastings or vineyard tours.

article thumbnail

Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Crisis Management Even the most successful brands can face challenges. These stories should be authentic, relatable, and memorable.

article thumbnail

How Hospitality PR Engages with Media to Create Visibility

5W PR

Hospitality PR revolves around crafting and sharing compelling stories about hotels, restaurants, and other hospitality businesses. Lastly, invest in crisis management sooner rather than later to effectively handle any negative publicity. Pursue industry awards and recognition to generate additional media coverage.

Media 78