Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. This can include the number of times an article is shared on social media, or the number of people who see a television segment.

Interviews 113

Interviews Publicity Technology Social Media 113

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Reputation 105

Reputation Brand Branding Analytics 105

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I think the first thing that you do, if you see that on television, well, okay, recognize the fact that you’ve ended this thing royally. Dave Oates: Right. There are hashtags you can put in place.

Crisis 78

Crisis Local Facebook Social Media 78

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Share Tweet Share. What is Earned Media?

Radio 80

Radio Media Newspapers Sports 80

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Mark My Words

MARCH 9, 2021

Mark Borkowski, the British crisis management veteran who has a longstanding fascination with the branding of the royals, told The Daily Beast that the departure of Harry and Meghan needs to be seen in the context of “the bigger question,” which is what happens when the queen dies.

Crisis 60

Crisis Television Crisis Management Mobile 60