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This episode of The Crisis Intelligence Podcast discusses: What data mining is and how the NWS uses it to monitor the social sphere for important feedback, warning signs and more. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. Running time: 54:22.
What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Point being that practice is a timeless and sound strategy for reacting to a crisis. Monitoring.
Phone videos become viral, whether it’s legitimate or not. Eventually, that’s the stuff that ends up at these local stations. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website.
The communications lessons, on the other hand, will be covered in crisismanagement classes for many years. Mylan swiftly responded to the crisis with favorable pricing for those without adequate health insurance, and a plan to launch a generic version of EpiPen, but the backlash continues. Lochte loses luster.
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