Leadership In Crisis: The Crowdstrike PR Response
ImPRessions - Crenshaw Communications
JULY 23, 2024
Language matters Fast acknowledgment is critical in crisis management, as it helps to mitigate speculation and rumors, giving key stakeholders a clear account of the situation. Both seemed to have internalize another key maxim of the public apology, which is to focus on those harmed. Those boxes were checked. So is language.
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