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Leadership In Crisis: The Crowdstrike PR Response

ImPRessions - Crenshaw Communications

Language matters Fast acknowledgment is critical in crisis management, as it helps to mitigate speculation and rumors, giving key stakeholders a clear account of the situation. ” Overall, Kurtz handled his media interviews with calm (notwithstanding the distraction of his exquisitely gelled hairstyle.) So is language.

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Strategic PR Tactics for B2B Tech Companies: Building Credibility and Trust

5W PR

Thought Leadership Positioning a company as an industry authority involves focusing on thought leadership initiatives. Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Update your crisis management playbook based on these insights.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

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How Can I Build A Positive Cybersecurity Brand

5W PR

Strong crisis management protects brand reputation. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.