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We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Guest blog by Lloyd Rang, a Canadian communications and crisismanagement expert. Marketing professors Stefan Hock and Sascha Raithel from the University of Connecticut and Freie Universität Berlin analysed the binary response to endorsement scandals. . But sometimes, an excellent crisis response can build trust. .
Corporate affairs is the management function that incorporates corporate communications and public relations. My own management research at Leeds Business School has identified more than a dozen terms used to describe it, depending on the market sector, operating environment and geography.
Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.
It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The fast paced digital world we live in means it is essential that you are prepared for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable.
It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis.
Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The Chinese telecommunications company has often been criticised for not practising transparency.
According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. Skillful management makes a big difference in market perceptions after a negative event.
According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. Skillful management makes a big difference in market perceptions after a negative event.
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