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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

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Introducing Crisis Dashboard

NewsWhip

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158
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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Ownership and top executives are uncomfortable with greater transparency and personal brand management. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60
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The Future of PR Webinar Recap: Emerging Trends and the Changing Landscape

5W PR

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.

Trends 78
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28 Observations from 28 Months as a Solo PR

ZudePR

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. For the last year I’ve been injured. Yes, be nice.