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Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisismanagement professional with 30 years of experience and first-hand lessons behind him. The internet’s impact on risk and crisismanagement. It’s a fun listen.
In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. CrisisManagement and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.
Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisismanagement professional with 30 years of experience and first-hand lessons behind him. The internet’s impact on risk and crisismanagement. It’s a fun listen.
Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?
A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation managementCrisismanagementMedia relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make
Instead, build your ideal crisis response team before it's too late. Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Doing the prep today will pay off when you ace your crisis response tomorrow.
Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience. CrisisManagement In the fast-paced digital world, crises can emerge unexpectedly.
On the other hand, we can marvel at how far technology has come. Also, PR teams know when to promote advancements and when to maintain confidentiality so defense technology companies are always represented in the perfect light. Crisis with Confidence In the defense tech industry, a single misstep can have significant repercussions.
For instance, a SMART PR objective might be: “Increase media mentions by 20% in the technology sector by the end of Q2” Reconsider your key audiences As we all know, understanding your audience is critical for crafting effective PR messages. That’s why it’s crucial to have a crisismanagement plan in place.
Instead, build your ideal crisis response team before it's too late. Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper mediatraining and know exactly what to do. Doing the prep today will pay off when you ace your crisis response tomorrow.
From her mediatraining, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. Boggs also said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations.
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