Melissa Agnes

AUGUST 15, 2016

” This is important for leaders to realize prior to experiencing a crisis. Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. So what does this mean for your crisis preparedness? Image credit: Photographee.eu / shutterstock.com.

Crisis 100

Crisis Crisis Management How To Leadership 100

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

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B2B Company Crisis Management Measurement 78

5W PR

OCTOBER 7, 2024

Public relations (PR) and media planning form two interconnected facets of this strategy. PR focuses on building and maintaining positive relationships with the public, while media planning strategically places messages in various media channels to reach the target audience.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. The advantage is that there’s no aggressive journalist to challenge him, which can be very important for a nervous or media-shy executive. He has clearly benefited from excellent media training.

Media Training 170

Media Training Interviews Training Video 170

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

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Corporate Crisis Management Exercises Crisis 74

5W PR

JUNE 20, 2024

PR agencies create defense tech PR strategies to help companies address the concerns, priorities, and needs of both stakeholders and those who are closely following the industry for news through preferred media channels and tailored strategies. PR agencies excel in crisis management, ensuring that clients are prepared for any scenario.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. What is the Objective of Crisis Communication, and When Should it be Used?

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Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

Media Training 70

Media Training Crisis Training Crisis Communications 70

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR News

APRIL 25, 2017

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?

Crisis 71

Crisis Media Training Training Education 71

PR in High Definition

AUGUST 28, 2024

I mean, if the media and retailers were already talking about and planning for Christmas a couple months back, comms teams should not leave it until the last minute to get their ducks in a row. For example, the way you speak to journalists might differ from how you communicate with customers on social media.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Sword and the Script

JULY 12, 2016

This study found that 17% said their company didn’t even have a crisis management plan, while 10% “said they didn’t think their company was well prepared for a crisis.”. As for management, it’s worthwhile to invest in classical media training before a crisis occurs.

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Study Leadership Crisis Crisis Communications 60

Presspage

NOVEMBER 8, 2024

Instead, build your ideal crisis response team before it's too late. Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Doing the prep today will pay off when you ace your crisis response tomorrow.

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Crisis Communications Crisis Communications Reputation 78

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Step #4: Provide media training for your key personnel. Training should be mandatory for an agency’s core personnel. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Norton's Notes

OCTOBER 13, 2014

Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media. Time to change, folks. In-House as the Future.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

APRIL 23, 2020

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Contact us today to find out how we could help your brand avoid a PR crisis.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Bad Pitch Blog

NOVEMBER 29, 2009

How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Seeking experience with crisis management…” ? Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

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How To Writing Blogging Crisis Management 107

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Branding 90

PR News

FEBRUARY 9, 2016

Well, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years.

Blogging 54

Blogging Crisis Management Media Training Training 54

PR News

JULY 20, 2016

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 52

Blogging Communications Customer Service Crisis Management 52

PR News

JULY 20, 2016

Sand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places. Dealing with crowds (literally, being able to deal with crowds). Such are the joys of summer. It’s enough to make you forget what’s going on back at the office.… … Continued.

Blogging 48

Blogging Communications Customer Service Crisis Management 48

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2019

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. And just like we prepare a briefing sheet for a client before a media interview, why not do a little research on Fred’s plus-one? See below).

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Crisis Management Crisis Media Training Interviews 356