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Gordon Johndroe , vice president of global media relations and publicaffairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “CrisisManagement on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.
Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. But as VP of publicaffairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Edelman elevates marketing PR.
CrisisManagement and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisismanagement and stay proactive in maintaining a positive brand image.
Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.
I started actually as a Navy officer, turned Navy publicaffairs officer. The bottom line is that crisis PR, which is now my specialty, has been something I’ve done since the beginning because in Navy operations something always happens that draws the media attention. Dave Oates: Sure. Dave Oates: Right.
With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. She’ll be working under Scott Williamson, vice president of publicaffairs and communications, and, she says, “I look forward to learning from the best.”. Delaney Schenk, @delaneyschenk.
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